Playup provides music for television commercials (TVC’s) and advertising campaigns. We work through briefs with companies, producers, directors and creative teams within the advertising industry.
Playup provides music and music supervision for short films, independent films, feature films, theatrical trailers, TV shows and pay TV and cable network programs. We work closely with directors and producers, aligning the right music with the feel, emotion and story of the project.
Playup develops music branding strategies that creates an emotional connection with a target audience. Music can motivate, inspire, engage and connect with an audience. We know people at Playup – especially the youth, and we are in touch and aware of how they live, listen, play, and communicate. We can analyze a brand, position it in the marketplace and stimulate awareness through the alignment of music that builds a connection to the consumer and helps them identify with the brand. We connect a brand’s message and product with the target audience and we make it memorable through the right musical association.
Playup licenses music for use on websites and for use in corporate dvd’s and new media.
Playup also provides music for computer games, and music for sports programs and special sporting events.
Playup carefully selects music for specific branded cd promotions, and music download packages for products and brands and we take care of the entire process, from music selection to artwork design, cd manufacture and delivery.
Within the Playup family are many talented music producers and we provide music production services for specific projects. We can have created a unique piece of music for any purpose.
Playup is also a record label. For our artists we provide digital distribution as well as global physical distribution. We provide marketing and promotion for our releases and touring and management for our signed artists.
